Your CV is your opportunity to sell yourself to a potential employer. Remember that your application will be one of many, and the reader will often skim read to form an initial shortlist. Follow our tips to help yours stand out at first glance. You must not send a generic CV for every job you apply for. You need to review what the employer is looking for and fine tune it and the covering letter each time. Employers know when they receive a generic CV, especially if it is photocopied and remember if you send it via email, readers can view the properties set up and see when you created and amended it. You can be eliminated at the initial reading of your CV because it does not reflect the skills and experience the employers is looking for they wanted to see were there but not clearly expressed as you may have buried this in the text somewhere or simply the CV was difficult to read.